At Woxi, Lyndsey leverages her passion for the wonderfully messy world of consumer, shopper, and market dynamics to help organizations make sense of it.

 

With more than 20 years leading client engagements at NielsenIQ, she turns tangled data into clarity—pairing analytical rigor with a client-first approach that helps even the most challenging problems feel solvable. She’s partnered with CPG brands of every shape and size, from bold, scrappy startups to global icons navigating market shifts, brand renovations, and new innovation. Her work helps teams cut through the noise, focus on what matters, and move forward with confidence. At her core, she’s a builder—bringing order to ambiguity, creating relationships that last, and designing practical systems that compound value over time for her clients.

 

Lyndsey holds an Honors BA from the Richard Ivey School of Business at Western University in Canada. She lives in Los Angeles with her husband, two children, and their dog, LuLu, and loves beach days, hiking, yoga, movies, and both playing & coaching basketball.