Jennifer Allison

EVP
Woxi Inc.

At Woxi, Jennifer leads global business and client development, helping companies transform their innovation decision making through better predictive analytics.

Jennifer is an accomplished executive specializing in technology-driven data analytics and consumer insights. With a proven track record in architecting enterprise solutions, nurturing client relationships, and mentoring teams, Jennifer excels in delivering results. Her work ethic, integrity, and passion for innovation set her apart in the industry. Her love for innovation started at BASES, where she spent 15 years focused on what drives innovation success. As Chief Commercial Officer at Getwizer and Global Client Business Partner at Nielsen, Jennifer has played a pivotal role in driving growth in analytic solutions, pushing the boundaries of what is possible. She has also excelled in building long term client relationships by putting the clients’ success at the center of her solution-driven support. Jennifer’s expertise spans market research, consumer insights, and program management, making her a trusted and forward-thinking leader in the field.

Jennifer graduated Boston College with a BS in Marketing and Management Information Systems. She lives in the NYC area with her husband, two kids, and her dog Harley. Jennifer also enjoys fostering rescue dogs from Change a Life Dog Rescue.





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