About Woxi
Innovators have a fundamental desire to know what they have before they commit to launch.
For 40+ years, most innovation decision-making has been based on testing a concept with consumers and
assessing it against a database of other tests, along with a point-in-time (and therefore brittle) sales
forecast for the largest bets. At the time, this offered major advantages over traditional test markets.
But with the need for faster, affordable, and flexible decision-making, the industry is faced with the
following trade-off: the agility of modern techniques vs. the qualifying strength from predictive
analytics of the legacy methods.
Woxi is not just ‘agilifying’ forecasting. We’ve rethought the role of predictive analytics from the point
of view of the decision makers, not the suppliers. This allowed us to not just solve the industry
trade-off but also build an always-on, predictive-analytics-as-a-discipline platform that dramatically
improves innovation decision-making through better journeys and better outcomes for your entire pipeline.
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